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International brand valuation manual A complete overview and analysis of brand valuation techniques, methodologies and applications.

Salinas Gabriela

International brand valuation manual A complete overview and analysis of brand valuation techniques, methodologies and applications. Salinas Gabriela - Sussex Wiley 2009 - xviii,420p cm.

ISBN: 4140.3985000000002

Standard No.: 105028

Source: 150, 14/01/2010, Index International Textual

Subjects--Topical Terms:
Buisness Economics

Dewey Class. No.: X652.1'Pg, P9

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