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Concise guide to market research: The progress, data and methods using IBM SPSS statistics

Mooi Erik; Sarstedt Marko

Concise guide to market research: The progress, data and methods using IBM SPSS statistics Mooi Erik; Sarstedt Marko - London Springer 2011 - xx; 307p.

Include bibliographical references; Index 303-307p.

ISBN: 9783642125409 (hbk) SL01535464

Standard No.: 159617

Source: 580, 24/10/2011, Aviva Books Company Textual

Subjects--Topical Terms:
Data
Economics
Market research
Statistics
Operational Research

Dewey Class. No.: B2T0bX:8B, Q1

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