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Consumer behavior and marketing strategy

Peter J. Paul

Consumer behavior and marketing strategy Peter J. Paul; Olson Jerry C. - 7th - New Delhi Tata McGraw Hill Publishing Company Limited India 2005 - 579p. cm.

ISBN: 0070601585 225

Standard No.: 85238

Source: 11199, 29/03/2006, Govinda Book House Textual

Subjects--Topical Terms:
BEHAVIOURISM
CONSUMPTION (ECONOMICS)

Dewey Class. No.: X:321:(SN1), P5

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