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Advertising exposure, memory and choice

Mitchell Andrew A. Ed.

Advertising exposure, memory and choice Mitchell Andrew A. Ed. - New York Psychology Press USA 2009 - vii,349p. cm. - Advertising and consumer psychology .

ISBN: 9780805806857 (hbk) 5480.58

Standard No.: 99844

Source: 09-06443, 30/10/2009, Atlantic Publisher & Dist. Pvt Ltd. Textual

Subjects--Topical Terms:
ECONOMICS

Dewey Class. No.: X:513:(S), P9

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