Global marketing and advertising: Understanding cultural paradoxes (Record no. 1224528)

MARC details
000 -LEADER
fixed length control field 00658nam a2200229Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241129104126.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241129s9999||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781529732504
037 ## - SOURCE OF ACQUISITION
Stock number Textual
040 ## - CATALOGING SOURCE
Original cataloging agency RTL
Language of cataloging eng
Transcribing agency RTL
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
Source of code eng
084 ## - COLON CLASSIFICATION NUMBER
Classification number X:513.1 R2
Assigning agency RTL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name De Mooij Marieke
9 (RLIN) 292462
245 #0 - TITLE STATEMENT
Title Global marketing and advertising: Understanding cultural paradoxes
Statement of responsibility, etc. De Mooij Marieke
250 ## - EDITION STATEMENT
Edition statement 6th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Sage
Date of publication, distribution, etc. 2022
300 ## - PHYSICAL DESCRIPTION
Extent xxi,504p.
365 ## - TRADE PRICE
Price type code INR
Price amount 5494.56
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Global Marketing
9 (RLIN) 724882
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Textbook
Classification part X:513.1 R2
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Ratan Tata Library Ratan Tata Library 2024-11-29 Success Book Service 5494.56 4402 & 03/02/2023   X:513.1 R2 RT1502464 2024-11-29 2024-11-29 Textbook