Brand positioning :Strategies for Competitive advantage (Record no. 1266162)

MARC details
000 -LEADER
fixed length control field 00551nam a2200181Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250317131001.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 008 250317s9999 xx 000 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency FMSL
Language of cataloging eng
Transcribing agency FMSL
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
Source of code eng
084 ## - COLON CLASSIFICATION NUMBER
Classification number X:512 N0;5
Assigning agency FMSL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sengupta Subrota
9 (RLIN) 746331
245 #0 - TITLE STATEMENT
Title Brand positioning :Strategies for Competitive advantage
Statement of responsibility, etc. Sengupta Subrota
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. New Delhi, Tata McGraw-Hill
Date of publication, distribution, etc. 1990
300 ## - PHYSICAL DESCRIPTION
Extent 318p
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Textbook
Classification part X:512 N0;5

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