Marketing insights form A to Z : 8 concepts every manager needs to know (Record no. 1269422)

MARC details
000 -LEADER
fixed length control field 00526nam a2200181Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250326123442.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250326s9999 xx 000 0 und d
037 ## - SOURCE OF ACQUISITION
Stock number Textbook
040 ## - CATALOGING SOURCE
Original cataloging agency FMSL
Language of cataloging eng
Transcribing agency FMSL
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
Source of code eng
084 ## - COLON CLASSIFICATION NUMBER
Classification number X:51 P3
Assigning agency FMSL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler P
245 #0 - TITLE STATEMENT
Title Marketing insights form A to Z : 8 concepts every manager needs to know
Statement of responsibility, etc. Kotler P
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Jersey
Name of publisher, distributor, etc. New Jersey, John Wiley
Date of publication, distribution, etc. 2003
300 ## - PHYSICAL DESCRIPTION
Extent 206p
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Textbook
Classification part X:51 P3
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Faculty of Management Library Faculty of Management Library 2025-03-26   X:51 P3 ML1348855 2025-03-26 2025-03-26 Textbook