Improving marketing effectiveness (Record no. 1287970)

MARC details
000 -LEADER
fixed length control field 00470nam a2200169Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250326140936.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250326s9999 xx 000 0 und d
037 ## - SOURCE OF ACQUISITION
Stock number Textbook
040 ## - CATALOGING SOURCE
Original cataloging agency FMSL
Language of cataloging eng
Transcribing agency FMSL
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
Source of code eng
084 ## - COLON CLASSIFICATION NUMBER
Classification number X:51 N8
Assigning agency FMSL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Shaw R
9 (RLIN) 86207
245 #0 - TITLE STATEMENT
Title Improving marketing effectiveness
Statement of responsibility, etc. Shaw R
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. London, Profile books ltd.
Date of publication, distribution, etc. 1998
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Textbook
Classification part X:51 N8
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Faculty of Management Library Faculty of Management Library 2025-03-26   X:51 N8 ML1141858 2025-03-26 2025-03-26 Textbook