Direct marketing: Integrated approach (Record no. 1288010)

MARC details
000 -LEADER
fixed length control field 00535nam a2200193Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250326140941.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250326s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-07-115951-7
037 ## - SOURCE OF ACQUISITION
Stock number Textbook
040 ## - CATALOGING SOURCE
Original cataloging agency FMSL
Language of cataloging eng
Transcribing agency FMSL
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
Source of code eng
084 ## - COLON CLASSIFICATION NUMBER
Classification number X:51y7 N8
Assigning agency FMSL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mcdonald W J
9 (RLIN) 743438
245 #0 - TITLE STATEMENT
Title Direct marketing: Integrated approach
Statement of responsibility, etc. Mcdonald W J
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. NY
Name of publisher, distributor, etc. NY, Irwin McGraw-Hill
Date of publication, distribution, etc. 1998
300 ## - PHYSICAL DESCRIPTION
Extent 532p
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Textbook
Classification part X:51y7 N8
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Faculty of Management Library Faculty of Management Library 2025-03-26   X:51y7 N8 ML1141916 2025-03-26 2025-03-26 Textbook