Advertising : principles and practice (Record no. 1298094)

MARC details
000 -LEADER
fixed length control field 00557nam a2200205Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250326143110.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250326s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 81-297
037 ## - SOURCE OF ACQUISITION
Stock number Textbook
040 ## - CATALOGING SOURCE
Original cataloging agency FMSL
Language of cataloging eng
Transcribing agency FMSL
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
Source of code eng
084 ## - COLON CLASSIFICATION NUMBER
Classification number X:513 N5;P3
Assigning agency FMSL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Moriarty W B
9 (RLIN) 747134
245 #0 - TITLE STATEMENT
Title Advertising : principles and practice
Statement of responsibility, etc. Moriarty W B
250 ## - EDITION STATEMENT
Edition statement 6
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Delhi
Name of publisher, distributor, etc. Delhi, Pearson Education
Date of publication, distribution, etc. 2003
300 ## - PHYSICAL DESCRIPTION
Extent 598p
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Textbook
Classification part X:513 N5;P3
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Faculty of Management Library Faculty of Management Library 2025-03-26   X:513 N5;P3 ML1266295 2025-03-26 2025-03-26 Textbook