Fundamentals of marketing research (Record no. 1304209)

MARC details
000 -LEADER
fixed length control field 00536nam a2200193Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250326144554.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250326s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-1-4129-2123-7
037 ## - SOURCE OF ACQUISITION
Stock number Textbook
040 ## - CATALOGING SOURCE
Original cataloging agency FMSL
Language of cataloging eng
Transcribing agency FMSL
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
Source of code eng
084 ## - COLON CLASSIFICATION NUMBER
Classification number X:51:f P7.6
Assigning agency FMSL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Malhotra N K
245 #0 - TITLE STATEMENT
Title Fundamentals of marketing research
Statement of responsibility, etc. Malhotra N K
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. New Delhi, Sage
Date of publication, distribution, etc. 2007
365 ## - TRADE PRICE
Price amount 55327.5
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Textbook
Classification part X:51:f P7.6
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Faculty of Management Library Faculty of Management Library 2025-03-26 Bhartiya Sahitya Bhavan 55327.50   X:51:f P7.6 ML1352444 2025-03-26 2025-03-26 Textbook