Integrated advertising, promotion, and marketing: communicating in a digital world (Record no. 1308420)

MARC details
000 -LEADER
fixed length control field 01576nam a2200229 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250402171948.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250402b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781032780962
037 ## - SOURCE OF ACQUISITION
Terms of availability Textual
040 ## - CATALOGING SOURCE
Original cataloging agency RTL
Transcribing agency RTL
084 ## - COLON CLASSIFICATION NUMBER
Classification number X:513:(D6,9(B) R4
Assigning agency RTL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mishra, Anubhav
9 (RLIN) 751785
245 ## - TITLE STATEMENT
Title Integrated advertising, promotion, and marketing: communicating in a digital world
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. Routledge
Date of publication, distribution, etc. 2024
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 366p
Other physical details Includes index
520 ## - SUMMARY, ETC.
Summary, etc. This book introduces the concepts, perspectives, and importance of integrated marketing communication (IMC). It presents the history of Indian advertising, the strategic importance of IMC, and a discussion on social and cultural factors that enhance the effectiveness of marketing communication. Attuned to an evolving, Internet-driven, social media–connected world, the book covers all the important forms of communications used by business organizations, touching upon key areas, from marketing plans, branding, positioning, and creative briefs to copywriting, design. It takes the readers through the varied strands of IMC, including advertising, public relations, direct marketing, and sales promotion. The volume also presents considerations for each major media format with an aim of sending their messages to the end consumer.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business, Management and Marketing
9 (RLIN) 751602
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Asian Studies
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Vijay, Tata Sai
Relator term Co-author
9 (RLIN) 751786
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Colon Classification (CC)
Suppress in OPAC No
Koha item type Textbook
Classification part X:513:(D6,9(B) R4
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Colon Classification (CC)     Ratan Tata Library Ratan Tata Library 2025-04-02   X:513:(D6,9(B) R4 RT1585195 2025-11-17 2025-04-02 Textbook