Strategic content marketing: Creating effective content in practice (Record no. 1308566)

MARC details
000 -LEADER
fixed length control field 02422nam a2200229 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250411164020.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250409b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781032438481
037 ## - SOURCE OF ACQUISITION
Terms of availability Textual
040 ## - CATALOGING SOURCE
Original cataloging agency RTL
Transcribing agency RTL
084 ## - COLON CLASSIFICATION NUMBER
Classification number X:51-8 R4
Assigning agency RTL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Farkas, Dan
9 (RLIN) 751967
245 ## - TITLE STATEMENT
Title Strategic content marketing: Creating effective content in practice
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. Routledge
Date of publication, distribution, etc. 2024
300 ## - PHYSICAL DESCRIPTION
Extent ix, 272 p. : ill.
Other physical details Includes bibliographical references and index
520 ## - SUMMARY, ETC.
Summary, etc. Strategic Content Marketing offers a comprehensive guide to plan, create, implement and analyse an effective content marketing strategy in practice. Each chapter marries established theory with modern practice, illustrating concepts with real-world case studies and examples, alongside interviews with prominent content marketers, including a foreword by Joe Pulizzi, founder of The Content Marketing Institute and often referred to as the Father of Content Marketing. Chapter objectives and summaries structure learning, whilst reflective questions and activities aid comprehension. On reading, students will understand: The definition, purpose and practical implementation of a content marketing programme The relationship between content marketing and broader marketing, strategic positioning, buyer personas, and research initiatives The most effective and valued forms of content marketing, how they are structured and used, including a special focus on digital and B2B content marketing How to create persuasive content and measure the effectiveness of content marketing The careers, associated competencies, and software technologies in the burgeoning field of content marketing. This comprehensive text is perfect core and recommended reading for advanced undergraduate and postgraduate students studying Content Marketing, Inbound Marketing, Marketing Communications, Digital and Social Media Marketing and Public Relations. In practice, the book is also highly valuable for practising professionals studying for professional qualifications and looking to develop their skills. Online resources include instructor teaching slides, four-color images and templates, and chapter test bank questions.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing
9 (RLIN) 470772
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Content marketing
9 (RLIN) 751968
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Geier, Rebecca
Relator term Co-author
9 (RLIN) 751969
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Colon Classification (CC)
Koha item type Textbook
Classification part X:51-8 R4
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Colon Classification (CC)     Ratan Tata Library Ratan Tata Library 2025-04-09   X:51-8 R4 RT1528339 2025-04-09 2025-04-09 Textbook