Marketing Research : (Record no. 1311830)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00446nam a22001697a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250506144223.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250506b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781446256152 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | rda |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Marshall, AI., |
| Relator term | Author |
| 9 (RLIN) | 754416 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Research : |
| Remainder of title | A Managerial Approach |
| Statement of responsibility, etc. | By AI Marshall |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Sage |
| Date of publication, distribution, etc. | 2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii,285P |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Colon Classification (CC) |
| Koha item type | General Books |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Colon Classification (CC) | Faculty of Management Library | Faculty of Management Library | General Stacks | 2024-10-11 | X:S1:F R3 | ML1635965 | 2025-05-06 | 2025-05-06 | General Books |