Marketing models (Record no. 13362)

MARC details
000 -LEADER
fixed length control field 01093nam a2200349Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220912144614.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220909b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788120314757 (pbk)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number SL01536518
037 ## - SOURCE OF ACQUISITION
Terms of availability Textual
040 ## - CATALOGING SOURCE
Original cataloging agency CSL
Language of cataloging eng
Transcribing agency CSL
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Lilien Gary L; Kotler Philip; Moorthy K Sridhar
245 #0 - TITLE STATEMENT
Statement of responsibility, etc. Lilien Gary L; Kotler Philip; Moorthy K Sridhar
Title Marketing models
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Jersey
Name of publisher, distributor, etc. Prentice Hall of India
Date of publication, distribution, etc. 1992
300 ## - PHYSICAL DESCRIPTION
Extent xv; 803p.
500 ## - GENERAL NOTE
General note Bibliography 717-778p.; Index 779-785p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing models
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Price
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Product
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Operational Research
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Lilien Gary L; Kotler Philip; Moorthy K Sridhar
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Classification part B2T0bX:8B, N2;3-;5
Koha item type Textual
Source of classification or shelving scheme Colon Classification (CC)
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Central Science Library Central Science Library 2022-09-12 4577, 27/02/2012, Raj Kiran Book Agency   B2T0bX:8B N2;3-;5 SL1536518 2022-09-12 2022-09-12 Textual