Brand psychology : (Record no. 1430672)

MARC details
000 -LEADER
fixed length control field 01033nam a2200229Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250605165046.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 008 250516s9999 xx 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781032373720
040 ## - CATALOGING SOURCE
Original cataloging agency SDCL
Language of cataloging eng
Transcribing agency SDCL
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
Source of code eng
084 ## - COLON CLASSIFICATION NUMBER
Classification number X:513 R4
Assigning agency SDCL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Busche, Laura
9 (RLIN) 810148
245 #0 - TITLE STATEMENT
Title Brand psychology :
Remainder of title The art and science of building strong brands
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Routledge,
Date of publication, distribution, etc. 2024.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 384p.
365 ## - TRADE PRICE
Price type code UKP
Price amount 35.99
520 ## - SUMMARY, ETC.
Summary, etc. "Brand Psychology brings together theory and practice from the fields of psychology, design, and marketing to demystify the brand development process. It explores the behavioral science behind brand building, looking at the psychological principles at play whenever a brand is built and communicated"
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing) -- Psychological aspects
9 (RLIN) 811972
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Product management -- Psychological aspects
9 (RLIN) 811973
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Product management-Psychological aspects
9 (RLIN) 811974
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Textual
Source of classification or shelving scheme Colon Classification (CC)
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Inventory number Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Cost, normal purchase price
    Colon Classification (CC)     Faculty of Management Library Faculty of Management Library 2024-10-11       X:513 R4 ML1635941 2025-05-27 2025-05-27 Textual 35.99
    Colon Classification (CC)     South Campus Library South Campus Library 2025-05-22 Pioneer Book Distributor 75, 27/12/2024   X:513 R4 SC1690887 2025-05-22 2025-05-22 Textual