Digital Analytics For Marketing (Record no. 1430915)

MARC details
000 -LEADER
fixed length control field 00592nam a22001937a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250522154009.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250522b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780367456412
040 ## - CATALOGING SOURCE
Transcribing agency rda
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Feroz, A. Karim.,
Relator term author
9 (RLIN) 810329
245 ## - TITLE STATEMENT
Title Digital Analytics For Marketing
Statement of responsibility, etc. by A. Karim Feroz, Gohar F. Khan and Marshall Sponder.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York:
Name of publisher, distributor, etc. Routledge,
Date of publication, distribution, etc. 2024.
300 ## - PHYSICAL DESCRIPTION
Extent xii,307p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term Digitalization
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name khan, Gohar F.,
Relator term author
9 (RLIN) 810330
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Sponder, Marshall.,
Relator term author
9 (RLIN) 810331
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Colon Classification (CC)
Koha item type General Books
Edition 2
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Koha item type
    Colon Classification (CC)     Faculty of Management Library Faculty of Management Library General Stacks 2024-10-11 45.99   X:51obD65,8(2:55) R4 ML1635960 2025-05-22 General Books