Integrated Advertising, Promotion, and Marketing: (Record no. 1431009)

MARC details
000 -LEADER
fixed length control field 00629nam a22001937a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250526120242.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250526b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781032780962
040 ## - CATALOGING SOURCE
Transcribing agency rda
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mishra, Anubhav.,
Relator term author
9 (RLIN) 810617
245 ## - TITLE STATEMENT
Title Integrated Advertising, Promotion, and Marketing:
Remainder of title Communicating in a Digital World
Statement of responsibility, etc. by Anubhav Mishra and Tata Sai Vijay.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London:
Name of publisher, distributor, etc. Routledge:
Date of publication, distribution, etc. 2024.
300 ## - PHYSICAL DESCRIPTION
Extent xvi,366p.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Agrawal, M., Backhaus, K., & Doorn, J. V..
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Vijay, Tata Sai.,
Relator term author
9 (RLIN) 810618
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Colon Classification (CC)
Koha item type General Books
Edition 1
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Colon Classification (CC)     Faculty of Management Library Faculty of Management Library General Stacks 2024-10-11 1595.00   X:51 R4 ML1635938 2025-05-26 2025-05-26 General Books