Services marketing: integrating customer focus across the firm (Record no. 1467078)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00378 a2200133 4500 |
| 000 - LEADER | |
| fixed length control field | nam a22 7a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260106153606.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-93-6444-614-3 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zeithami, Valarie A. & Bitner, Mary jo |
| 9 (RLIN) | 862297 |
| 245 ## - TITLE STATEMENT | |
| Title | Services marketing: integrating customer focus across the firm |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 18th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | McGraw Hill |
| Date of publication, distribution, etc. | 2025 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Textbook |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Colon Classification (CC) | Central Library | Central Library | 2026-01-14 | 4 | 820.00 | 2026-01-14 | 1025.00 | 2026-01-14 | Textbook |