Product management in the digital era: Theory and practice (Record no. 1467419)

MARC details
000 -LEADER
fixed length control field 01142nam a2200217 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260109142937.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 260109b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781041029373
037 ## - SOURCE OF ACQUISITION
Terms of availability Textual
040 ## - CATALOGING SOURCE
Original cataloging agency RTL
Transcribing agency RTL
084 ## - COLON CLASSIFICATION NUMBER
Assigning agency RTL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Pingali, Srinivas R.
9 (RLIN) 863415
245 ## - TITLE STATEMENT
Title Product management in the digital era: Theory and practice
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. Routledge
Date of publication, distribution, etc. 2025
300 ## - PHYSICAL DESCRIPTION
Extent xii, 289 p.
Other physical details Includes bibliographical reference and index
520 ## - SUMMARY, ETC.
Summary, etc. Consumer and industrial products have evolved significantly over the last century, from physical to virtual products, services, and hybrid products. Product management has had to change and adapt to the rapidly changing business environments. This textbook offers an in-depth look into the role, what the job entails, and what skills it requires. Product managers are required to manage the ideation, development, production, marketing, and distribution of a product.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Prakash, Shankar
Relator term Co-author
9 (RLIN) 863416
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Korem, Jyothi R.
Relator term Co-author
9 (RLIN) 863417
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Pedada, Kiran
Relator term Co-author
9 (RLIN) 863418
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Colon Classification (CC)
Suppress in OPAC No
Koha item type Textual
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Barcode Date last seen Price effective from Koha item type
    Colon Classification (CC)     Ratan Tata Library Ratan Tata Library 2026-01-09   RT1528626 2026-01-09 2026-01-09 Textual