Services marketing: People technology strategy (Record no. 1467429)

MARC details
000 -LEADER
fixed length control field 01164nam a2200205 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260109150534.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 260109b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781944660598
037 ## - SOURCE OF ACQUISITION
Terms of availability Textual
040 ## - CATALOGING SOURCE
Original cataloging agency RTL
Transcribing agency RTL
084 ## - COLON CLASSIFICATION NUMBER
Assigning agency RTL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Wirtz, Jochen
9 (RLIN) 863462
245 ## - TITLE STATEMENT
Title Services marketing: People technology strategy
250 ## - EDITION STATEMENT
Edition statement 9th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Jersey
Name of publisher, distributor, etc. World Scientific
Date of publication, distribution, etc. 2023
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 664 p.
Other physical details Includes bibliographical reference and index
520 ## - SUMMARY, ETC.
Summary, etc. Services Marketing: People, Technology, StrategyB is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media, and case examples.<br/>This book takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. It features cases and examples from all over the world and is suitable for students who want to gain a wider managerial view.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Lovelock, Christopher
Relator term Co-author
9 (RLIN) 863463
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Colon Classification (CC)
Suppress in OPAC No
Koha item type Textual
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Barcode Date last seen Price effective from Koha item type
    Colon Classification (CC)     Ratan Tata Library Ratan Tata Library 2026-01-09   RT1528628 2026-01-09 2026-01-09 Textual