Principles of marketing (Record no. 1678475)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00306 a2200133 4500 |
| 000 - LEADER | |
| fixed length control field | nam a22 7a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260202125341.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-93-5705521-5 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 9 (RLIN) | 1113111 |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 19 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Pearson |
| Date of publication, distribution, etc. | 2025 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Textbook |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Colon Classification (CC) | Central Library | Central Library | 2026-02-02 | 2026-02-02 | 2026-02-02 | Textbook |