Marketing research (Record no. 27801)

MARC details
000 -LEADER
fixed length control field 00985nam a2200337Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220912145259.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220909b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788126517916 (pbk)
037 ## - SOURCE OF ACQUISITION
Terms of availability Textual
040 ## - CATALOGING SOURCE
Original cataloging agency CSL
Language of cataloging eng
Transcribing agency CSL
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Aaker David A
245 #0 - TITLE STATEMENT
Title Marketing research
250 ## - EDITION STATEMENT
Edition statement 9
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Wiley-India
Date of publication, distribution, etc. 2007
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 774p.
Dimensions cm.
500 ## - GENERAL NOTE
General note Appendix A1-A6, 731-752p.; Glossary 753-762p.; Index 763-774p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Operational research
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Day George S
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kumar V
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Classification part B2T0b8B:f, P7-;2
Koha item type Textual
Source of classification or shelving scheme Colon Classification (CC)
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Public note
        Central Science Library Central Science Library 2022-09-12 329, 23/03/2010, Aviva Books Company   B2T0b8B:f P7-;2 SL1447307 2022-09-12 2022-09-12 Textual {Reprint 2009}.