Marketing: Concepts and cases (Record no. 30579)

MARC details
000 -LEADER
fixed length control field 01027nam a2200325Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220912145404.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220909b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780070600904 (pbk)
037 ## - SOURCE OF ACQUISITION
Terms of availability Textual
040 ## - CATALOGING SOURCE
Original cataloging agency CSL
Language of cataloging eng
Transcribing agency CSL
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Etzel Michael J
245 #0 - TITLE STATEMENT
Statement of responsibility, etc. by Etzel Michael J; Walker Bruce J; Stanton William J
Title Marketing: Concepts and cases
250 ## - EDITION STATEMENT
Edition statement 13
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Tata McGraw Hill Company Limited
Date of publication, distribution, etc. 2005
300 ## - PHYSICAL DESCRIPTION
Extent xxvii, 735p. ill. Includes CD-Rom
Dimensions cm.
500 ## - GENERAL NOTE
General note Glossary G1-G14p.; Indexes I1-I25p.; References N1-N23p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Operation Research
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Stanton William J
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Walker Bruce J
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Classification part B2TOb8B, P5
Koha item type Textual
Source of classification or shelving scheme Colon Classification (CC)
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Public note
        Central Science Library Central Science Library 2022-09-12 2003, 18/08/2009, New India Book Agency   B2TOb8B P5 SL1444312 2022-09-12 2022-09-12 Textual {4th reprint 2008}.