Marketing research: Text and cases (Record no. 40427)

MARC details
000 -LEADER
fixed length control field 01017nam a2200301Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220912150134.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220909b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0070528055 (pbk)
037 ## - SOURCE OF ACQUISITION
Terms of availability Textbook
040 ## - CATALOGING SOURCE
Original cataloging agency CSL
Language of cataloging eng
Transcribing agency CSL
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Nargundkar Rajendra
245 #0 - TITLE STATEMENT
Title Marketing research: Text and cases
250 ## - EDITION STATEMENT
Edition statement 2
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Tata McGraw-Hill Publishing Company Limited
Date of publication, distribution, etc. 2003
300 ## - PHYSICAL DESCRIPTION
Extent xxv, 494p.
Dimensions cm. ill.
500 ## - GENERAL NOTE
General note Appendix 1-2, 473-487p.
-- cm.; Bibliographical references 489-490p.
-- cm.; Index 491-494p.
-- cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Operational Research
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Classification part B2T0b8B:f, P3-;1 TB
Koha item type Textbook
Source of classification or shelving scheme Colon Classification (CC)
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Central Science Library Central Science Library 2022-09-12 4139, 26/04/2004, Overseas Press (India) Pvt. Ltd.   B2T0b8B:f P3-;1 TB SL1290066 2026-02-05 2022-09-12 Textbook