Marketing research (Record no. 4098)

MARC details
000 -LEADER
fixed length control field 01151nam a2200373Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220912144127.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220909b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788126563531 (hbk)
037 ## - SOURCE OF ACQUISITION
Terms of availability Textual
040 ## - CATALOGING SOURCE
Language of cataloging eng
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Aaker David A.
245 #0 - TITLE STATEMENT
Title Marketing research
250 ## - EDITION STATEMENT
Edition statement 11
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Singapore
Name of publisher, distributor, etc. John wiley
Date of publication, distribution, etc. 2013
300 ## - PHYSICAL DESCRIPTION
Extent xiv,647. ill.
Dimensions cm
500 ## - GENERAL NOTE
General note Appendix 600-624p.; Glossary 624-634p.; Index 635-647p.; Reprint 2016.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Applications of marketing intellgence
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Data analysis
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Data collection
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Special topics in data analysis
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Operational Research
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Day George S.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kumar V.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Leone Robert P.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Classification part B2T0b8B:f, P7;Q3-;2
Koha item type Textual
Source of classification or shelving scheme Colon Classification (CC)
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
        Central Science Library Central Science Library 2022-09-12 82, 14/03/2017, Aviva Books Company 2 1 B2T0b8B:f P7;Q3-;2 SL1601630 2025-03-07 2025-03-07 2022-09-12 Textual