Marketing research within a changing information environment (Record no. 40990)

MARC details
000 -LEADER
fixed length control field 01171nam a2200337Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220912150150.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220909b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0070494541 (pbk)
037 ## - SOURCE OF ACQUISITION
Terms of availability Textbook
040 ## - CATALOGING SOURCE
Original cataloging agency CSL
Language of cataloging eng
Transcribing agency CSL
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hair Joseph F
245 #0 - TITLE STATEMENT
Title Marketing research within a changing information environment
250 ## - EDITION STATEMENT
Edition statement 2th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Tata McGraw-Hill Publishing Co. Ltd.
Date of publication, distribution, etc. 2003
300 ## - PHYSICAL DESCRIPTION
Extent xxiii, 720p.
Dimensions cm. Includes with CD-ROM
490 ## - SERIES STATEMENT
Series statement McGraw-Hill/Irwin series in marketing
500 ## - GENERAL NOTE
General note Appendix 653-663p.
-- cm.; Glossary 665-686p.
-- cm.; Index 697-720p.
-- cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Operational Research
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Bush Robert P
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Ortinau David J
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Classification part B2T0b8B:f, P3-;1 TB
Koha item type Textbook
Source of classification or shelving scheme Colon Classification (CC)
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Central Science Library Central Science Library 2022-09-12 4139, 26/04/2004, Overseas Press (India) Pvt. Ltd.   B2T0b8B:f P3-;1 TB SL1290064 2022-09-12 2022-09-12 Textbook