Marketing planning and strategy. (Record no. 501988)

MARC details
000 -LEADER
fixed length control field 00769nam a2200265Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220925182341.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220923b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 053891309
-- 31.19
037 ## - SOURCE OF ACQUISITION
Terms of availability General Book
040 ## - CATALOGING SOURCE
Original cataloging agency RTL
Transcribing agency RTL
Language of cataloging eng
041 ## - LANGUAGE CODE
Source of code eng
Language code of text/sound track or separate title eng
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Jain Subhash C
245 #0 - TITLE STATEMENT
Statement of responsibility, etc. Jain Subhash C
Title Marketing planning and strategy.
250 ## - EDITION STATEMENT
Edition statement 2
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Cincinnati
Name of publisher, distributor, etc. South-Western Publishing Company
Date of publication, distribution, etc. 1985
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 926p
Dimensions cm.
500 ## - GENERAL NOTE
General note Appendix p 936-54
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
9 (RLIN) 15998
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Classification part X:51-8, M5
Koha item type General Books
Source of classification or shelving scheme Colon Classification (CC)
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Ratan Tata Library Ratan Tata Library 2022-09-25 30432dt, 09/01/1986, IBD   X:51-8 M5 RT0948794 2022-09-25 2022-09-25 General Books