MKTG (Record no. 511757)

MARC details
000 -LEADER
fixed length control field 00865nam a2200277Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220925185656.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220923b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 97881315170
037 ## - SOURCE OF ACQUISITION
Terms of availability General Book
040 ## - CATALOGING SOURCE
Original cataloging agency RTL
Transcribing agency RTL
Language of cataloging eng
041 ## - LANGUAGE CODE
Source of code eng
Language code of text/sound track or separate title eng
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name LAMB Charles W.
245 #0 - TITLE STATEMENT
Statement of responsibility, etc. LAMB Charles W.; HAIR Joseph F.; SHARMA Dheeraj
Title MKTG
Remainder of title A South- Asian perspective.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Andover
Name of publisher, distributor, etc. Cengage Learning
Date of publication, distribution, etc. 2012
300 ## - PHYSICAL DESCRIPTION
Extent xvii,671p.
Dimensions cm.
500 ## - GENERAL NOTE
General note Bibliography chapterwise
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Commerce
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name HAIR Joseph F.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name SHARMA Dheeraj
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Classification part X:51, Q2/TD
Koha item type General Books
Source of classification or shelving scheme Colon Classification (CC)

No items available.