Beyond branding (Record no. 533213)

MARC details
000 -LEADER
fixed length control field 00680nam a2200241Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220925195515.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220923b |||||||| |||| 00| 0 eng d
037 ## - SOURCE OF ACQUISITION
Terms of availability General Book
040 ## - CATALOGING SOURCE
Original cataloging agency RTL
Transcribing agency RTL
Language of cataloging eng
041 ## - LANGUAGE CODE
Source of code eng
Language code of text/sound track or separate title eng
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Marconi Joe
9 (RLIN) 254766
245 #0 - TITLE STATEMENT
Statement of responsibility, etc. Marconi Joe
Title Beyond branding
Remainder of title How Savvy marketers build brand
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Chicago
Name of publisher, distributor, etc. Probus
Date of publication, distribution, etc. 1993
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 213p
Dimensions cm.
500 ## - GENERAL NOTE
General note Bibliography : p 201-03
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
9 (RLIN) 15998
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Classification part X:511.73.N9, N3
Koha item type General Books
Source of classification or shelving scheme Colon Classification (CC)

No items available.