Big M little M marketing (Record no. 534936)

MARC details
000 -LEADER
fixed length control field 00817nam a2200265Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220925195953.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220923b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0471479233
037 ## - SOURCE OF ACQUISITION
Terms of availability General Book
040 ## - CATALOGING SOURCE
Original cataloging agency RTL
Transcribing agency RTL
Language of cataloging eng
041 ## - LANGUAGE CODE
Source of code eng
Language code of text/sound track or separate title eng
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ketchum David
9 (RLIN) 256127
245 #0 - TITLE STATEMENT
Statement of responsibility, etc. Ketchum David
Title Big M little M marketing
Remainder of title New strategies for a new
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Clementi
Name of publisher, distributor, etc. Loop John Wiley
Date of publication, distribution, etc. 2003
300 ## - PHYSICAL DESCRIPTION
Extent xii, 220p
Dimensions cm.
500 ## - GENERAL NOTE
General note Bib: p 211-13
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
9 (RLIN) 15998
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Commerce
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Classification part X:51.4.P, P3
Koha item type General Books
Source of classification or shelving scheme Colon Classification (CC)

No items available.