Marketing research (Record no. 542944)

MARC details
000 -LEADER
fixed length control field 00813nam a2200277Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220925202316.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220923b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788120309616
037 ## - SOURCE OF ACQUISITION
Terms of availability General Book
040 ## - CATALOGING SOURCE
Original cataloging agency RTL
Transcribing agency RTL
Language of cataloging eng
041 ## - LANGUAGE CODE
Source of code eng
Language code of text/sound track or separate title eng
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name TULL Donald S.
9 (RLIN) 19618
245 #0 - TITLE STATEMENT
Statement of responsibility, etc. TULL Donald S.; HAWKINS Del I.
Title Marketing research
Remainder of title Measurement and method
250 ## - EDITION STATEMENT
Edition statement 6th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Delhi
Name of publisher, distributor, etc. Prentice-Hall USA
Date of publication, distribution, etc. 1993
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 863p
Dimensions cm.
500 ## - GENERAL NOTE
General note Appendix P 817-63; Glossary at the end
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
9 (RLIN) 15998
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name HAWKINS Del I.
9 (RLIN) 254695
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Classification part X:51b4, L6;N3/TD
Koha item type General Books
Source of classification or shelving scheme Colon Classification (CC)
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Ratan Tata Library Ratan Tata Library 2022-09-25   X:51b4 L6;N3/TD RT1147821 2022-09-25 2022-09-25 General Books