International marketing (Record no. 589894)

MARC details
000 -LEADER
fixed length control field 00734nam a2200253Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220925231943.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220923b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0201503549
037 ## - SOURCE OF ACQUISITION
Terms of availability General Book
040 ## - CATALOGING SOURCE
Original cataloging agency RTL
Transcribing agency RTL
Language of cataloging eng
041 ## - LANGUAGE CODE
Source of code eng
Language code of text/sound track or separate title eng
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Dahringer Lee D
9 (RLIN) 296442
245 #0 - TITLE STATEMENT
Statement of responsibility, etc. Dahringer Lee D; Muhlbacher Hans
Title International marketing
Remainder of title A global perspective
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Massachustts
Name of publisher, distributor, etc. Addison-Wesley USA
Date of publication, distribution, etc. 1991
300 ## - PHYSICAL DESCRIPTION
Extent xxvi,677p Glossary p 645-62
Dimensions cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Export
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Muhlbacher Hans
9 (RLIN) 296443
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Classification part X:54, N1
Koha item type General Books
Source of classification or shelving scheme Colon Classification (CC)
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
        Ratan Tata Library Ratan Tata Library 2022-09-25 1 X:54 N1 RT1051440 2025-08-27 2025-08-01 2022-09-25 General Books