Consumer behavior (Record no. 604471)

MARC details
000 -LEADER
fixed length control field 00931nam a2200277Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220926002323.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220923b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789351344797
037 ## - SOURCE OF ACQUISITION
Terms of availability General Book
040 ## - CATALOGING SOURCE
Original cataloging agency RTL
Transcribing agency RTL
Language of cataloging eng
041 ## - LANGUAGE CODE
Source of code eng
Language code of text/sound track or separate title eng
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name HAWKINS Del I
9 (RLIN) 254695
245 #0 - TITLE STATEMENT
Statement of responsibility, etc. HAWKINS Del I; MOTHERBAUGH David L; MOOKERJEE Amit
Title Consumer behavior
Remainder of title Building marketing strategy
250 ## - EDITION STATEMENT
Edition statement 12th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. McGraw Hill Education
Date of publication, distribution, etc. 2014
300 ## - PHYSICAL DESCRIPTION
Extent xxxv, 776p
Dimensions cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Commerce
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name MOOKERJEE Amit
9 (RLIN) 305379
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name MOTHERBAUGH David L
9 (RLIN) 305380
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Classification part X:1:(S:44), M3;Q4/TD
Koha item type General Books
Source of classification or shelving scheme Colon Classification (CC)
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Ratan Tata Library Ratan Tata Library 2022-09-26 2828, 17/03/2015, VIBHA BOOKS INTERNATIONAL 637.50   X:1:(S:44) M3;Q4/TD RT1461792 2022-09-26 637.50 2022-09-26 General Books