Marketing Management (Record no. 610084)

MARC details
000 -LEADER
fixed length control field 00740nam a2200253Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220926004206.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220923b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8120311787
037 ## - SOURCE OF ACQUISITION
Terms of availability General Book
040 ## - CATALOGING SOURCE
Original cataloging agency RTL
Transcribing agency RTL
Language of cataloging eng
041 ## - LANGUAGE CODE
Source of code eng
Language code of text/sound track or separate title eng
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler Philip
9 (RLIN) 22538
245 #0 - TITLE STATEMENT
Statement of responsibility, etc. Kotler Philip
Title Marketing Management
Remainder of title Analysis, planning, implementation & control
250 ## - EDITION STATEMENT
Edition statement 9th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Prentice-Hall
Date of publication, distribution, etc. 1997
300 ## - PHYSICAL DESCRIPTION
Extent xxxvii, 789p.
Dimensions cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
9 (RLIN) 15998
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Classification part X:51-8.N6, K7;N7/TD3
Koha item type General Books
Source of classification or shelving scheme Colon Classification (CC)
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Ratan Tata Library Ratan Tata Library 2022-09-26   X:51-8.N6 K7;N7/TD3 RT01143632 Tex 2022-09-26 2022-09-26 General Books