Planning and creating better direct mail (Record no. 628975)

MARC details
000 -LEADER
fixed length control field 00753nam a2200253Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220926014417.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220923b |||||||| |||| 00| 0 eng d
037 ## - SOURCE OF ACQUISITION
Terms of availability General Book
040 ## - CATALOGING SOURCE
Original cataloging agency RTL
Transcribing agency RTL
Language of cataloging eng
041 ## - LANGUAGE CODE
Source of code eng
Language code of text/sound track or separate title eng
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Yeck John D.
9 (RLIN) 320595
245 #0 - TITLE STATEMENT
Statement of responsibility, etc. Yeck John D.; Maguire John T.
Title Planning and creating better direct mail
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. McGraw Hill USA
Date of publication, distribution, etc. 1961
300 ## - PHYSICAL DESCRIPTION
Extent xii, 387p. Bib p 375-80
Dimensions cm.
490 ## - SERIES STATEMENT
Series statement McGraw Hill Series in Marketing and Advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Maguire John T.
9 (RLIN) 320596
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Classification part X3.75, K1
Koha item type General Books
Source of classification or shelving scheme Colon Classification (CC)
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Ratan Tata Library Ratan Tata Library 2022-09-26   X3.75 K1 RT0568888 2022-09-26 2022-09-26 General Books