Trademarks, brands, and competitiveness (Record no. 633749)

MARC details
000 -LEADER
fixed length control field 00793nam a2200253Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220926020239.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220923b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0415776937
037 ## - SOURCE OF ACQUISITION
Terms of availability General Book
040 ## - CATALOGING SOURCE
Original cataloging agency RTL
Transcribing agency RTL
Language of cataloging eng
041 ## - LANGUAGE CODE
Source of code eng
Language code of text/sound track or separate title eng
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name LOPES Teresa da Silva
9 (RLIN) 323959
245 #0 - TITLE STATEMENT
Statement of responsibility, etc. LOPES Teresa da Silva; DUGUID Paul
Title Trademarks, brands, and competitiveness
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. Routledge
Date of publication, distribution, etc. 2010
300 ## - PHYSICAL DESCRIPTION
Extent xv, 248p
Dimensions cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Commerce
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name DUGUID Paul
9 (RLIN) 323960
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Classification part X:511, Q0
Koha item type General Books
Source of classification or shelving scheme Colon Classification (CC)
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Ratan Tata Library Ratan Tata Library 2022-09-26 47, 28/09/2010, Indu Book Services 6116.60   X:511 Q0 RT1474808 2022-09-26 6116.60 2022-09-26 General Books