Fundamentals of marketing (Record no. 635601)

MARC details
000 -LEADER
fixed length control field 00799nam a2200253Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220926021035.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220923b |||||||| |||| 00| 0 eng d
037 ## - SOURCE OF ACQUISITION
Terms of availability General Book
040 ## - CATALOGING SOURCE
Original cataloging agency RTL
Transcribing agency RTL
Language of cataloging eng
041 ## - LANGUAGE CODE
Source of code eng
Language code of text/sound track or separate title eng
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Stanton William J and others
9 (RLIN) 320359
245 #0 - TITLE STATEMENT
Title Fundamentals of marketing
250 ## - EDITION STATEMENT
Edition statement 10th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. Tata McGraw Hill
Date of publication, distribution, etc. 1994
300 ## - PHYSICAL DESCRIPTION
Extent xxviii, 697p Bibliography chapterwise
Dimensions cm.
490 ## - SERIES STATEMENT
Series statement McGraw Hill Series in Marketing
500 ## - GENERAL NOTE
General note Previously written by William J Stanton; Glossary: p 653-72
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Classification part X:51, K7;N4/TD3
Koha item type General Books
Source of classification or shelving scheme Colon Classification (CC)
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Ratan Tata Library Ratan Tata Library 2022-09-26   X:51 K7;N4/TD3 RT01144969 Res 2022-09-26 2022-09-26 General Books