Strategic brand management (Record no. 641945)

MARC details
000 -LEADER
fixed length control field 00931nam a2200289Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220926023611.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220923b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789332542204
037 ## - SOURCE OF ACQUISITION
Terms of availability General Book
040 ## - CATALOGING SOURCE
Original cataloging agency RTL
Transcribing agency RTL
Language of cataloging eng
041 ## - LANGUAGE CODE
Source of code eng
Language code of text/sound track or separate title eng
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name KELLER Kevin Lane
9 (RLIN) 263292
245 #0 - TITLE STATEMENT
Statement of responsibility, etc. KELLER Kevin Lane; PARAMESWARAN Ambi M G; JACOB Isaac
Title Strategic brand management
Remainder of title Building, measuring, and managing brand equity
250 ## - EDITION STATEMENT
Edition statement 4th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Noida
Name of publisher, distributor, etc. Pearson
Date of publication, distribution, etc. 2015
300 ## - PHYSICAL DESCRIPTION
Extent xxix,586p
Dimensions cm.
500 ## - GENERAL NOTE
General note Bibliography: 171-173
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Commerce
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name JACOB Isaac
9 (RLIN) 329324
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name PARAMESWARAN Ambi M G
9 (RLIN) 329325
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Classification part X:511-8, Q5
Koha item type General Books
Source of classification or shelving scheme Colon Classification (CC)
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Ratan Tata Library Ratan Tata Library 2022-09-26 4269, 09/03/2017, R K Books 779.00   X:511-8 Q5 RT1462767 2022-09-26 779.00 2022-09-26 General Books