Marketing decision making (Record no. 642895)

MARC details
000 -LEADER
fixed length control field 00819nam a2200265Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220926024017.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220923b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0030781655
037 ## - SOURCE OF ACQUISITION
Terms of availability General Book
040 ## - CATALOGING SOURCE
Original cataloging agency RTL
Transcribing agency RTL
Language of cataloging eng
041 ## - LANGUAGE CODE
Source of code eng
Language code of text/sound track or separate title eng
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler Philip
9 (RLIN) 22538
245 #0 - TITLE STATEMENT
Statement of responsibility, etc. Kotler Philip
Title Marketing decision making
Remainder of title A model building approa
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. NY
Name of publisher, distributor, etc. Rinchart and Winston
Date of publication, distribution, etc. 1971
300 ## - PHYSICAL DESCRIPTION
Extent xi, 720
Dimensions cm.
490 ## - SERIES STATEMENT
Series statement Holt Rinchart and Winston Marketing Series. Ed by Paul e green and Philip Kotter
500 ## - GENERAL NOTE
General note Appendix p 683-701
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing IRT Decision Making
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Classification part X:51:(S:44), L1
Koha item type General Books
Source of classification or shelving scheme Colon Classification (CC)
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Ratan Tata Library Ratan Tata Library 2022-09-26   X:51:(S:44) L1 RT0492026 2022-09-26 2022-09-26 General Books