Marketing research (Record no. 706621)

MARC details
000 -LEADER
fixed length control field 00869nam a2200289Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220927120012.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220926b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 471 89550 4
037 ## - SOURCE OF ACQUISITION
Terms of availability Textbook
040 ## - CATALOGING SOURCE
Original cataloging agency RTL
Transcribing agency RTL
Language of cataloging eng
041 ## - LANGUAGE CODE
Source of code eng
Language code of text/sound track or separate title eng
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Uhl Kenneth P
9 (RLIN) 386544
245 #0 - TITLE STATEMENT
Statement of responsibility, etc. Uhl Kenneth P; Schoner Bertram
Title Marketing research
Remainder of title Information systems and decision making
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New
Name of publisher, distributor, etc. York Wiley USA
Date of publication, distribution, etc. 1969
300 ## - PHYSICAL DESCRIPTION
Extent "xv, 538p"
Dimensions cm.
490 ## - SERIES STATEMENT
Series statement Wiley Marketing Series. Ed. by William Lazer
500 ## - GENERAL NOTE
General note Bibliography at the the end of each chapter
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Schoner Bertram
9 (RLIN) 386545
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Classification part "X:51b4, K9/TD3"
Koha item type
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Ratan Tata Library Ratan Tata Library 2022-09-27   "X:51b4 K9/TD3" RT00336062 Res 2022-09-27 2022-09-27 Textbook