Integrated marketing communication (Record no. 706703)

MARC details
000 -LEADER
fixed length control field 00686nam a2200241Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220927120026.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220926b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780199464852
037 ## - SOURCE OF ACQUISITION
Terms of availability Reference Collections
040 ## - CATALOGING SOURCE
Original cataloging agency RTL
Transcribing agency RTL
Language of cataloging eng
041 ## - LANGUAGE CODE
Source of code eng
Language code of text/sound track or separate title eng
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name DUTTA Kirti
9 (RLIN) 375226
245 #0 - TITLE STATEMENT
Statement of responsibility, etc. DUTTA Kirti
Title Integrated marketing communication
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New
Name of publisher, distributor, etc. "Delhi, Oxford University Press, "
Date of publication, distribution, etc. 2016
300 ## - PHYSICAL DESCRIPTION
Extent "xix,489p"
Dimensions cm.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Classification part "X:51-8N91, Q6/TD"
Koha item type
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Ratan Tata Library Ratan Tata Library 2022-09-27   "X:51-8N91 Q6/TD" RT01583481 Tex 2022-09-27 2022-09-27