Marketing research (Record no. 782489)

MARC details
000 -LEADER
fixed length control field 00851nam a2200289Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220928125503.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220927b |||||||| |||| 00| 0 eng d
037 ## - SOURCE OF ACQUISITION
Terms of availability Textual
040 ## - CATALOGING SOURCE
Original cataloging agency SDCL
Transcribing agency SDCL
Language of cataloging eng
041 ## - LANGUAGE CODE
Source of code eng
Language code of text/sound track or separate title eng
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Aaker David A.
9 (RLIN) 450066
245 #0 - TITLE STATEMENT
Statement of responsibility, etc. Aaker David A.; Kumar V.; Day George S.
Title Marketing research
250 ## - EDITION STATEMENT
Edition statement 10th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Wiley
Date of publication, distribution, etc. 2014
300 ## - PHYSICAL DESCRIPTION
Extent xvii;701p.
Dimensions cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business Economics
9 (RLIN) 391653
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Day George S.
9 (RLIN) 389051
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kumar V.
9 (RLIN) 386078
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Classification part X:51:f, Q1;1-4
Koha item type Textual
Source of classification or shelving scheme Colon Classification (CC)
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        South Campus Library South Campus Library 2022-09-28 027, 29/09/2015, Classic Book Service 2956.00   X:51:f Q1;1-4 SC1512440 2022-09-28 2956.00 2022-09-28 Textual