Brand challenge (Record no. 786859)

MARC details
000 -LEADER
fixed length control field 00781nam a2200253Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220928130508.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220927b |||||||| |||| 00| 0 eng d
037 ## - SOURCE OF ACQUISITION
Terms of availability Textual
040 ## - CATALOGING SOURCE
Original cataloging agency SDCL
Transcribing agency SDCL
Language of cataloging eng
041 ## - LANGUAGE CODE
Source of code eng
Language code of text/sound track or separate title eng
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kompella Kartikeya Ed.
9 (RLIN) 474248
245 #0 - TITLE STATEMENT
Statement of responsibility, etc. Kompella Kartikeya Ed.
Title Brand challenge
Remainder of title Adapting branding to sectorial imperatives
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Kogan Page
Date of publication, distribution, etc. 2015
300 ## - PHYSICAL DESCRIPTION
Extent xxi,338p.
Dimensions cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business Economics
9 (RLIN) 391653
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Classification part X:513, Q5
Koha item type Textual
Source of classification or shelving scheme Colon Classification (CC)
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        South Campus Library South Campus Library 2022-09-28 2585, 07/09/2017, The Book Seller   X:513 Q5 SC1620001 2022-09-28 2022-09-28 Textual