Marketing management (Record no. 7967)

MARC details
000 -LEADER
fixed length control field 01436nam a2200265Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20251114114853.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220909b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131767160
037 ## - SOURCE OF ACQUISITION
Terms of availability Textual
040 ## - CATALOGING SOURCE
Original cataloging agency CSL
Language of cataloging eng
Transcribing agency CSL
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
084 ## - COLON CLASSIFICATION NUMBER
Classification number B2T0bX:8B P6;Q3;10
Assigning agency CSL
245 #0 - TITLE STATEMENT
Statement of responsibility, etc. / by Philip Kotler...[et al.]
Title Marketing management
Remainder of title : A south asian perspective
250 ## - EDITION STATEMENT
Edition statement 14th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Delhi :
Name of publisher, distributor, etc. Pearson,
Date of publication, distribution, etc. 2013.
300 ## - PHYSICAL DESCRIPTION
Extent xxv, 596p.
Other physical details : col. ill.
500 ## - GENERAL NOTE
General note Appendix A-1-13p.; Glossary G-1-9p.; Index I-1-20p.
520 ## - SUMMARY, ETC.
Summary, etc. This book is based on a graduate course and suitable as a primer for any newcomer to the field, this book is a detailed introduction to the experimental and computational methods that are used to study how solid surfaces act as catalysts.<br/><br/> <br/><br/>Features include:<br/>First comprehensive description of modern theory of heterogeneous catalysis<br/>Basis for understanding and designing experiments in the field <br/>Allows reader to understand catalyst design principles<br/>Introduction to important elements of energy transformation technology<br/>Test driven at Stanford University over several semesters
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Analyzing business markets
9 (RLIN) 851408
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Scanning the marketing
9 (RLIN) 851409
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Creating customer value
9 (RLIN) 851410
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kotler Philip
Relator term author
9 (RLIN) 851411
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Classification part B2T0bX:8B P6;Q3;10
Koha item type Textual
Source of classification or shelving scheme Colon Classification (CC)
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Koha item type
    Colon Classification (CC)     Central Science Library Central Science Library 2021-03-21   B2T0bX:8B P6;Q3;10 SL1598326 2022-09-12 Textual