Marketing management (Record no. 7974)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01408nam a2200265Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251117123647.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220909b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131767160 |
| 037 ## - SOURCE OF ACQUISITION | |
| Terms of availability | Textual |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CSL |
| Language of cataloging | eng |
| Transcribing agency | CSL |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 084 ## - COLON CLASSIFICATION NUMBER | |
| Classification number | B2T0bX:8B P6;Q3;17 |
| Assigning agency | CSL |
| 245 #0 - TITLE STATEMENT | |
| Statement of responsibility, etc. | / by Philip Kotler |
| Title | Marketing management |
| Remainder of title | : A south asian perspective |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 14th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Delhi : |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | 2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv, 596p. |
| Other physical details | : col. ill. |
| 500 ## - GENERAL NOTE | |
| General note | Appendix A-1-13p.; Glossary G-1-9p.; Index I-1-20p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Key Features: * Brand new chapter-opening vignettes that can serve as great classroom discussion starters. * Updated and revised Marketing Memo and Marketing Insight boxes that provide in-depth insights into the practical aspects of marketing and discuss the challenges and opportunities unique to rural markets in South Asia. * Many new in-text cases, in addition to Marketing Excellence cases at the end of each chapter. * Dramatic changes in the current marketing environment addressed through subsections on issues such as marketing during economic downturns, the rise |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Analyzing business markets |
| 9 (RLIN) | 851637 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Scanning the marketing |
| 9 (RLIN) | 851638 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Creating customer value |
| 9 (RLIN) | 851639 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| Relator term | author |
| 9 (RLIN) | 851640 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Classification part | B2T0bX:8B P6;Q3;17 |
| Koha item type | Textual |
| Source of classification or shelving scheme | Colon Classification (CC) |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Colon Classification (CC) | Central Science Library | Central Science Library | 2021-03-21 | B2T0bX:8B P6;Q3;17 | SL1598333 | 2022-09-12 | Textual |