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Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Kusum L. Ailawadi, María Jesús Yagüe-Guillén (Personal Name)
Machine generated authority record
Work cat.: (OSt)1623207: Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Kusum L. Ailawadi, María Jesús Yagüe-Guillén, Advances in National Brand and Private Label Marketing