Insights for marketing management Gelb M G; Gelb B D
Material type:
TextLanguage: English Publication details: USA USA, Goodyear 1977Description: 303pOther classification: - X:51 L7;4
| Item type | Current library | Home library | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
Textbook
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Faculty of Management Library | Faculty of Management Library | X:51 L7;4 (Browse shelf(Opens below)) | Available | ML0588997 |
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| X:51 L7;1 Marketing: contemporary introduction | X:51 L7;1 Problems in marketing | X:51 L7;3 Effective industrial marketing | X:51 L7;4 Insights for marketing management | X:51 L7;5 Behavioural models for market analysis: foundations for marketing action | X:51 L7;5 Marketing: environmental perspective | X:51 L7;6 Marketing techniques for analysis and control |
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