Building brands & believers: how to connect with consumers using archetypes Wertime K
Material type:
TextLanguage: English Publication details: Singapore Singapore, John Wiley 2002Description: 267pOther classification: - X:512 P2
| Item type | Current library | Home library | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
Textbook
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Faculty of Management Library | Faculty of Management Library | X:512 P2 (Browse shelf(Opens below)) | Available | ML1348022 |
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| X:512 P1:4 Retailing : critical concepts | X:512 P2 New age branding : concepts and cases vol.1 | X:512 P2 Managing retail consumption | X:512 P2 Building brands & believers: how to connect with consumers using archetypes | X:512 P2 Brand Management | X:512 P2 Customer Relationship Management | X:512 P2 Advanced brand management: From vision to valuation |
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