Quatitative theories in advertising Rao A G
Material type:
TextLanguage: English Publication details: NY NY, John Wiley 1970Description: 104pOther classification: - X5:513 L0
| Item type | Current library | Home library | Call number | Status | Barcode | |
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Textbook
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Faculty of Management Library | Faculty of Management Library | X5:513 L0 (Browse shelf(Opens below)) | Available | ML0006912 |
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| X5:512 L2 Industrial buying decision | X5:512 L3 Selling: managerial and behavioral science analysis | X5:513 K7 How to make advertising work | X5:513 L0 Quatitative theories in advertising | X5:513 L4 Advertising | X5:513 L4 Industrial publicity | X5:513ok45 L1 Exhibiting overseas |
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